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Audio News Stand

Artist, Publishers, Advertisers, and anything in between will be here. Enjoy!

IDFA Loss Has Killed Lookalike Audiences, Now What?

IDFA Loss Has Killed Lookalike Audiences, Now What?

Article by Consumer Acquisition. IDFA Loss Has Killed Lookalike Audiences, Now What? Earlier this month, Consumer Acquisition shared data on the devastating impact IDFA loss is having on iOS app advertisers with iOS advertisers experiencing revenue drops of 15-20%....
5 “How To” Tips for Audio Media Buyers Marketers

5 “How To” Tips for Audio Media Buyers Marketers

Audio has never been bigger than now. Audio is now at its peak. You ask me how do I know? Well, one is data. According to Edison Research, close to 90M people, today at the states listen to podcasts… I also rely on my intuition (we constantly communicate...
Podcasts are personal | The Drum

Podcasts are personal | The Drum

Author: Lisa Lacy, the DrumPodcasts like This American Life and Serial attract millions of listeners in part because “a podcast is on-demand audio and on-demand is where it’s at,” said E.B. Moss, owner of marketing agency Moss Appeal and contributing writer at...