Blog

Audio News Stand

Artist, Publishers, Advertisers, and anything in between will be here. Enjoy!

IDFA Loss Has Killed Lookalike Audiences, Now What?

IDFA Loss Has Killed Lookalike Audiences, Now What?

Article by Consumer Acquisition. IDFA Loss Has Killed Lookalike Audiences, Now What? Earlier this month, Consumer Acquisition shared data on the devastating impact IDFA loss is having on iOS app advertisers with iOS advertisers experiencing revenue drops of 15-20%....